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Changes to Meetings for 2017

Written by Andy Coote Google+ on . Posted in News

From the start of 2017, we are changing the frequency of meetings to alternate Thursdays. We will be continuing the mix of speaker and non-speaker meetings, perhaps with more speakers where we can find them (see below).
The first meeting in 2017 will be 5th Janaury with subsequent meetings on 19th January and 2nd February. 

Speakers
We are looking for speakers who can talk for around 20 minutes to an audience of business people on topics that may be of interest. Previous speakers have talked about business, health, projects, charity, social  and commmunity matters. We always welcome talks by regular members of the Club and are keen to welcome those from outside.

Contaxct Karen Schofield at Quayside Design and Print or Andy Coote at Bizwords - contact details on the site - if you want to speak or discuss a speaker.

New Members
New members are always welcome. Please register on the website and then register for a meeting.
Existing members are encouraged to invite suitable people to join them as guests.

Marketing
We want to achieve more attendees per meeting in 2017 and Marketing is key.
The longer interval betwwen edvents will allow us to do more marketing of events, in person at other events andf on Social Media.
Please follow us on Twitter (@falmouthbiz) and join the club page on Facebook - https://www.facebook.com/groups/falmouthbiz
Please retweet and share our event notices.

We look forward to seeing you in 2017.

To a prosperous new year

Andy Coote (for FBC)

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5 top tips to help you make the most of your marketing - Trevor Lee

Written by Andy Coote on . Posted in News

 

tlm logo1  

5 top tips to help you make the
most of your marketing


For those of you who attended my talk at the Falmouth Business Breakfast here is a
review of the tips I offered. If you weren’t there I hope you will find the tips really
useful.

1. Know who you are aiming at
Who are your ideal customers? You need to be an exceptional (and probably huge business) to
say ‘everyone’. Unless you know who you are trying to reach there is no point in investing time
and money in marketing. If you are clear about who your target customer is then I recommend
that at least once a quarter you sit down for however long it takes and review your marketing activity
and ask ‘Is our message reaching the right people? Will they understand it?’ Be ruthless and
make changes if they are needed. Too many small businesses do the same old marketing week
after week, month after month and rarely if ever sit back and robustly challenge what they are doing.


2. Make some ‘noise’ and get attention
Once you’ve established who you are aiming at then you need to question if your marketing messages
are getting enough attention i.e. are they making enough noise? We are bombarded with
and surrounded by marketing messages all day long. Make sure you are doing whatever it takes
to ensure your marketing messages stand out from those of your competitors. If your marketing
doesn't get attention from your targeted audience it won't drive them to you which then gives
you a poor return on your marketing investment. Be proactive and be ‘noisy’.


3. First impressions really do count
Every interaction with a customer or potential customer is marketing. So you need to ensure
whenever anyone see’s, hears or reads about your company the impression they get is the one
you want them to have. That includes meeting you, seeing your van, getting an email from you,
seeing your social media activity. It also includes what happens when they call, visit, direct message
or email your company. Test this out by phoning and emailing your own company. Phone
your own mobile just to test how many rings before it goes to answerphone and what your answerphone
message says.

4. Share your expertise
Content Marketing is proving a real winner for numerous businesses who are sharing there expertise
through web articles, blogs, e-books, how to videos, podcasts. event speaking etc…Gaining a
reputation through content marketing for being an expert is a sure fire way to create and attract
new business. It takes time and effort but it will be worth it.

5. Make sure your website is mobile friendly
More people now access the internet on mobile (smartphones and tablets) than desktops and laptops.
It is therefore imperative for most businesses that their websites and marketing messages
can be easily accessed and viewed on a mobile device. Become a potential customer and test
your’s on your smartphone. Did it download quickly? Was it easy to view? Was it easy to use? If its
not mobile friendly Google won’t list it on there early pages for those undertaking a Google
search on a mobile device.

If you would like help with your marketing please call me, Trevor Lee, on 07785 390717 or email
via This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Click here for details of A Marketing Fix and Plan which you can do yourself or I can help you with
- http://bit.ly/1PBch6k

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Falmouth Business Club Away Lunch 8th October - Menu

Written by Andy Coote on . Posted in News

Falmouth Business Club Away Lunch

The Cornwall Hotel Spa and Estate

8th October 2015

2 course menu

£20 per person

12.30pm arrival seated by 1.00pm

Mains

Pan Fried Fillet of Bass served with sauté new potatoes, tender stem broccoli and red pepper relish

Portobello Mushroom served with ratatouille, spinach, goat’s cheese and tomato fondue (v)

Confit Lamb Breast served with white bean cassoulet, kale and chorizo

Desserts

Chocolate Delice with orange syrup and shortbread

Lemon Tart with apple sorbet

Bannoffee Pie with banana sorbet

Tea and Coffee

Please put your name at the top of this menu and tick your menu choice then return to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Refreshed Branding for FBC

Written by Andy Coote on . Posted in News

If you are reading this, you will already have seen our refreshed branding and colour scheme.

The logo and style (which will be carried in our business cards and roller banners) were created for us by Dom at Quayside Desgin and Print - http://www.quaysidedesignandprint.co.uk/team.php

The website and email refreshes were done by Luke Best at Channel Digital who created the original site for us over 5 years ago. http://www.channeldigital.co.uk/

We know both companies through our networking activities. Pete Graves of Channel was one of our founding team and Karen Schofield of Quayside is still part of the team that manages FBC activities. Over the 5 years we have worked with many of the businesses who network with us, both as FBC and in our own companies. We remain committed to networking (especially of the relaxed, fun kind) as a way of meeting the right people and working with them.

Andy Coote for FBC 

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Business Club moves to 'The Working Boat' from Sept 2015

Written by Andy Coote on . Posted in News

Networking has become ubiquitous in Cornwall with new groups springing up across the Duchy seemingly on a weekly basis. Falmouth Business Club has been around now for 5 years with a heritage that precedes that.

 

In the light of increasing competition, FBC commissioned PFA Research to survey their contacts list which includes those who attend the meetings now, have done so in the past or have expressed an interest. The results have been published and now changes are being made.

 

September sees Falmouth Business Club move to the Greenbank Hotel's new pub The Working Boat.

 

On Thursday 3rd September at 7.30am, Nick Hodges, Head Chef at the Greenbank, will be the first speaker at the new venue.

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Survey Results Announced

Written by Andy Coote on . Posted in News

On Thursday 30th April 2015, Robert Rush of PFA Research presented the results of the Falmouth bujsiness Club survey, consuctred over the month of April 2015.

Here is his presentation which will form the basis for discussion, planning and action over the next months.

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Falmouth Business Club Trade Show 17th Sept 2014

Written by Andy Coote on . Posted in News

 Our first Trade Networking Day will take place on Wednesday 17th September between 10am and 4pm in the Terrace Bar and End Terrace Room at The Falmouth Hotel. 
Access is via the main Hotel Entrance and by the entrance in Pendennis Road (between Melvill Road and Cliff Road). All are welcome.

 

Please share this information to your contacts. Plenty happening all day with networking and refreshments available.

 

Our weekly meetings are already popular and we want to introduce them to a wider audience.
Come and meet us. We're a friendly group and you will be made welcome.

 

See below the poster for Exhibitor details -

ShowFlyer

 

Exhibitors confirmed so far include - 

Falmouth Natural Health Centre - Health and Wellness - http://www.falmouthnaturalhealth.co.uk/Home.html

Toast and Host  - Toastmaster/Santa Claus - www.toastnhost.co.uk 

GE Licensing solutions - Licensing Consultant - http://www.gelicensing.co.uk/

Falmouth Marine School - College - http://www.falmouthmarineschool.ac.uk/

Anna Wilson Property - Property Letting Agent - http://www.annawilsonproperty.co.uk/#all

Bizwords - Commercial Writer - www.bizwords.co.uk 

SourceFM - Community Radio - www.thesourcefm.co.uk 

Cornish First Aid Supplies - First Aid Supplies - http://www.cornishfirstaid.co.uk/

Quayside Design and Print - Print and Design - http://www.quaysidedesignandprint.co.uk/

Stevens. The Cornish Slate Company - Makers and Sellers of Slate Products - http://www.stevenscornishslate.co.uk/Store

Preston Goldburn - Solicitors - http://www.prestongoldburn.com/

Darling Angels - Business Support and Therapy - http://www.darlingangels.co.uk/

University of Exeter Business School - University - http://business-school.exeter.ac.uk/news/currentstories/title_383873_en.html

Hodgsons - Chartered Accountants and Business Advisors - http://www.hodgsons.uk.com/

Gylly Computer Services - Computer Support - http://www.gyllycomputers.co.uk/

Sames + Littlejohns - Design Agency - http://www.sameslittlejohns.co.uk/

Falmouth Hotel - Hotel - http://www.falmouthhotel.com/

Belvoir Lettings - Property Letting Agent - http://www.belvoirlettings.com/letting-agents-falmouth

SpheroVision SouthWest - Panoramic Photographer - http://spherovisionsouthwest.co.uk/

Audana - Digital Marketing Services  - http://audana.com/

Trevor Lee  Media  - Marketing and Training - http://www.trevorleemedia.co.uk/

The Homeseller UK - Estate Agency - http://thehomeseller.tv/

South Crofty Collection - Jewellery Sales - http://www.croftytin.co.uk/

Nigel McMillan - Photographer - http://www.photo43.com/index.html

uv-Buddy - Jewellery Sales  - http://www.uv-buddy.com/

Helen Young (Author)  - Childrens Book Sales - http://helenannyoung.com/

 

 

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