5 top tips to help you make the
most of your marketing
For those of you who attended my talk at the Falmouth Business Breakfast here is a
review of the tips I offered. If you weren’t there I hope you will find the tips really
1. Know who you are aiming at
Who are your ideal customers? You need to be an exceptional (and probably huge business) to
say ‘everyone’. Unless you know who you are trying to reach there is no point in investing time
and money in marketing. If you are clear about who your target customer is then I recommend
that at least once a quarter you sit down for however long it takes and review your marketing activity
and ask ‘Is our message reaching the right people? Will they understand it?’ Be ruthless and
make changes if they are needed. Too many small businesses do the same old marketing week
after week, month after month and rarely if ever sit back and robustly challenge what they are doing.
2. Make some ‘noise’ and get attention
Once you’ve established who you are aiming at then you need to question if your marketing messages
are getting enough attention i.e. are they making enough noise? We are bombarded with
and surrounded by marketing messages all day long. Make sure you are doing whatever it takes
to ensure your marketing messages stand out from those of your competitors. If your marketing
doesn't get attention from your targeted audience it won't drive them to you which then gives
you a poor return on your marketing investment. Be proactive and be ‘noisy’.
3. First impressions really do count
Every interaction with a customer or potential customer is marketing. So you need to ensure
whenever anyone see’s, hears or reads about your company the impression they get is the one
you want them to have. That includes meeting you, seeing your van, getting an email from you,
seeing your social media activity. It also includes what happens when they call, visit, direct message
or email your company. Test this out by phoning and emailing your own company. Phone
your own mobile just to test how many rings before it goes to answerphone and what your answerphone
4. Share your expertise
Content Marketing is proving a real winner for numerous businesses who are sharing there expertise
through web articles, blogs, e-books, how to videos, podcasts. event speaking etc…Gaining a
reputation through content marketing for being an expert is a sure fire way to create and attract
new business. It takes time and effort but it will be worth it.
5. Make sure your website is mobile friendly
More people now access the internet on mobile (smartphones and tablets) than desktops and laptops.
It is therefore imperative for most businesses that their websites and marketing messages
can be easily accessed and viewed on a mobile device. Become a potential customer and test
your’s on your smartphone. Did it download quickly? Was it easy to view? Was it easy to use? If its
not mobile friendly Google won’t list it on there early pages for those undertaking a Google
search on a mobile device.
If you would like help with your marketing please call me, Trevor Lee, on 07785 390717 or email
Click here for details of A Marketing Fix and Plan which you can do yourself or I can help you with