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5 ‘rules’ of Networking

Written by Andy Coote Google+ on . Posted in Blogs

People buy from people they know, like and trust.
It has become something of a cliché, but it is a cliché for a reason. It is also true. Think for a moment how you buy anything that matters to you or your business. Chances are, where you can, you’ll buy from someone you know or who is recommended by someone you know.

A few years ago, I put together these 5 basic rules for Networking . They still work for me and, with a new surge of networking opportunities, I thought I’d share them again in the hope that they also work for you.
1. Networking isn't selling so don't add it to your revenue plans in month 1 (or even month 3).
2. Networking is part of marketing - just not all of it. Use other methods of promotion and awareness raising.
3. Be consistent – with your message, your attendance and, most of all, as a human being. People will soon detect any areas that don’t ‘stack up’.
4. It's about people not products – people buy people - so no blurting of sales messages when you meet me. Get to know me first and allow me to get to know you. If we can do business together or I can refer you to someone I know, it will happen.
5. Be generous with your time and knowledge. It is an investment. Knowledge shared is not lost, your expertise will grow in conversation and your reputation - the ‘word of mouth’ about you - will attract business to you. It is not simply about a calculated give to one person to get back from them. Your return may come from unexpected places and people as your extended network (the people your network knows) grows.

Do these rules work for you? What else works? Please add your thoughts here.

Falmouth Business Club welcomes people who want to explore networking and to build their reputation. Just come and meet us at our fortnightly Thursday morning meetings to sample what we have to offer. Register at www.falmouthbusinessclub.co.uk. We look forward to meeting you.

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Follow Up from Paul Holmes - Carbon Matters

Written by Andy Coote on . Posted in Blogs

I mentioned a few free tools and resources that are available for businesses to start engaging with the low carbon economy and begin differentiating themselves from their competitors and saving some money off their bottom line.

These are available at:-

I also mentioned a series of free 90 minute master classes that we’re organising around the County beginning in mid-June.


We’re just finalising the details and I will forward to you the promotional information in a couple of weeks, but a firm date for diaries is Friday 15 June, starting from 8:00am at the Pool Innovation Centre. As an added incentive we’ll be providing a breakfast bap and refreshments for all delegates and will finish promptly at 10:00am.

We hope we’ll be joined by some businesses from Falmouth (or perhaps we could seek to deliver one – at no cost - in your neck of the woods later in the year?).

Food for thought?

Anyway, many thanks for the chance to highlight the carbon train coming down the track…

Kind regards

Paul

Paul Holmes 
Clear About Carbon
Outreach & Dissemination Project Manager
Eden Project
Bodelva
Cornwall PL24 2SG
 

01726 818811
07889 320859
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.clearaboutcarbon.co.uk

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What do you stand for?

on . Posted in Blogs

A blog post by Andy Coote

ethical profitThere is a lot of debate – not just in the press – about ethics and morality in business. Most of the debate centres on the mega businesses in banking, retail, service provision – and, of course, big media itself. That is an important debate but I’m more interested in smaller businesses, the type that we have most of in this country, and the learning they can offer to bigger business.

For smaller businesses – and I include those that employ tens of people as well as one-man bands – the question is not how to maximise huge profits or to avoid tax. For a large proportion it is about making any sort of profit and keeping up with the administration of their tax affairs. Small business has always been precarious. It is even more so now. It is, for so many, a survival game.

Read the remainder of this post on:

http://www.bizwords.co.uk/businessskills/what-do-you-stand-for/

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