People buy from people they know, like and trust.
It has become something of a cliché, but it is a cliché for a reason. It is also true. Think for a moment how you buy anything that matters to you or your business. Chances are, where you can, you’ll buy from someone you know or who is recommended by someone you know.
A few years ago, I put together these 5 basic rules for Networking . They still work for me and, with a new surge of networking opportunities, I thought I’d share them again in the hope that they also work for you.
1. Networking isn't selling so don't add it to your revenue plans in month 1 (or even month 3).
2. Networking is part of marketing - just not all of it. Use other methods of promotion and awareness raising.
3. Be consistent – with your message, your attendance and, most of all, as a human being. People will soon detect any areas that don’t ‘stack up’.
4. It's about people not products – people buy people - so no blurting of sales messages when you meet me. Get to know me first and allow me to get to know you. If we can do business together or I can refer you to someone I know, it will happen.
5. Be generous with your time and knowledge. It is an investment. Knowledge shared is not lost, your expertise will grow in conversation and your reputation - the ‘word of mouth’ about you - will attract business to you. It is not simply about a calculated give to one person to get back from them. Your return may come from unexpected places and people as your extended network (the people your network knows) grows.
Do these rules work for you? What else works? Please add your thoughts here.
Falmouth Business Club welcomes people who want to explore networking and to build their reputation. Just come and meet us at our fortnightly Thursday morning meetings to sample what we have to offer. Register at www.falmouthbusinessclub.co.uk. We look forward to meeting you.